Exhibit A: From The Submarine by Paul Graham

PR people fear bloggers for the same reason readers like them. And that means there may be a struggle ahead. As this new kind of writing draws readers away from traditional media, we should be prepared for whatever PR mutates into to compensate. When I think how hard PR firms work to score press hits in the traditional media, I can't imagine they'll work any less hard to feed stories to bloggers, if they can figure out how.

Exhibit B: From My Dinner With Microsoft's Jim Allchin in Thomas Hawk's weblog

Last night I had a unique opportunity to sit down with Jim Allchin, Microsoft’s Group Vice President for Platforms, for dinner along with a group of other bloggers and technologists and discuss the future development of Longhorn as well as see an early demo of the Longhorn technology firsthand.

Exhibit C: From A comment on Slashdot by Thomas Hawk about the dinner

I do feel that there is room in the world of journalism for hard news, op/ed and yes, openly biased writing where the blogger places him or her self as a participant in the news itself.

Was I thrilled to be having dinner with Allchin? Of course. I'm a huge Microsoft enthusiast. I have been an advocate of the digital home for many years and I think that Microsoft may represent our best chance possible of making the digital home of the future a reality.

Was I really enthused about Longhorn? Absolutely. From what I saw it was really was amazing. I spend hundreds of hours every year organizing digital media in front of all five of my Windows PCs. The technology that I saw will save me hundreds of hours of work going forward. This is really exciting to me at a personal level.