The Reuters article
AOL, Google ad pact to include video, instant msgs
states
America Online said Google had agreed to invest $1 billion to take
a 5 percent stake in AOL, as part of an enhanced pact where Google will
move beyond text-based advertising to allow AOL to sell graphical ads
to Google's fast-growing ad network.
The stake effectively
values AOL at $20 billion, a key benchmark should Time Warner elect to
spinoff or sell a part of its Internet unit in response to dissident
shareholder Carl Icahn's proxy campaign to break up the company.
Terms of the deal call for AOL to make more of its Web sites searchable
via Google search, including a plans to feature AOL's premium video
services within Google Video, a way of searching for Web-based video
programming.
They also said they had agreed, under certain
unspecified conditions, to allow users of Google's recently introduced
instant messaging system Google Talk to communicate with users of AOL's
market-leading AIM instant messaging service.
This is a very interesting development when combined with the recent release of the Libjingle library
which allows developers to use the Google Talk API. Does this mean
it'll soon be possible for any developer who grabs Libjingle off of
SourceForge to be able to integrate the ability to instant message with
any AOL Instant Messenger (AIM) into their applications free of charge?
That is definitely game changing. I haven't looked at Libjingle [for
obvious reasons] but I am interested in comments on whether my analysis
is on the mark or not from people who've tried it.
I'll definitely be watching the Google Talk blog and Joe Beda's blog
to keep on top of the developments in this space. Interesting stuff
indeed. Perhaps I'll soon be able to integrate chatting with your AIM
buddies into RSS Bandit ?