Dave Winer made the following insightful observation in a recent blog post
Jeremy Zawodny,
who works at Yahoo, says that Google is Yahoo 2.0. Very clever, and there's a
lot of truth to it,
but watch out, that's not a very good place to be. That's how Microsoft came to
dominate the PC software industry. By shipping (following the analogy)
WordPerfect 2.0 (and WordStar, MacWrite and Multimate) and dBASE 2.0 (by
acquiring FoxBase) and Lotus 2.0 (also known as Excel). It's better to produce
your own 2.0s, as Microsoft's vanquished competitors would likely tell you.
Microsoft's corporate culture is very much about looking at an
established market leader then building a competing product which is
(i) integrated with a family of Microsoft products and (ii) fixes some
of the weakneses in the competitors offerings. The company even came up
with the buzzword
Integrated Innovation
to describe some of these aspects of its corporate strategy.
Going further, one could argue that when Microsoft does try to push disruptive new
ideas the lack of a competitor to focus on leads to
floundering by the product teams involved. Projects such as WinFS, Netdocs and even Hailstorm can be cited as examples of projects that floundered due to the lack of a competitive focus.
New employees to Microsoft are sometimes frustrated by this aspect
of Microsoft's culture. For some it's hard to acknowledge that working at
Microsoft isn't about building cool, new stuff but about building
cooler versions of products offered by our competitors which integrate
well with other Microsoft products. This ethos not only brought us
Microsoft Office which Dave mentions in his post but also newer
examples including XBox (a better Playstation), C# (a better Java) and
MSN Spaces (a better TypePad/Blogger/LiveJournal).
The main reason I'm writing this is so I don't have to keep explaining
it to people, I can just give them a link to this blog post next time
it comes up.