John Battelle has a post entitled Please, Give me LiveSoft (Or...Please Split Up Microsoft!) where he writes
Everyone knows that Microsoft has one center of gravity that matters: The
Office and Windows revenue line. Everything else pales in comparison. But where
does Microsoft get judged, day in and day out? Not on Office, or even Windows.
It's search, and innovation across the web generally. And there, it's clear,
Microsoft's gravitational mass is getting in the way.
...
Microsoft is a middle aged company struggling to figure out how to dance with
the teenagers, and its body simply can't keep up with its intentions, no matter
how correct they may be. I'm not claiming "Microsoft doesn't get it" - in fact,
I very much think it does. I'm saying that structurally, the company is not
capable of executing on what it knows it must do. Major projects like Live,
Search, and MSN need to compete in the same market ecosystem as Google, Yahoo,
and the startups. As it stands now, they can't.
But that could be addressed. MSFT has already taken the first step, which is
to reorganize into three distinct businesses - Platform and Products (Windows
and MSN), Business (Software), and Entertainment/Devices (Xbox etc.). But
really, what it needs to do is spin out a Google/Yahoo killer. Take Search,
Live, and a good chunk of MSR (research) and make it a separately traded
division of MSFT. Take the damn thing public. Imagine that IPO!
Let's call this new company LiveSoft.
When I first joined MSN I used to think the same thing, that
Microsoft should spin off MSN instead of making us pay the various
strategy taxes that comes with being part of the B0rg cube. However
over time I've realized that this is never going to happen for two
reasons.
The first reason I believe Microsoft would never spin off MSN (or Live or
whatever we are calling it this week) is that the writing is on the
wall that the era of desktop software is coming to an end. I suspect
that the folks driving our technical direction like Ray Ozzie and Bill
Gates have already accepted this which is why almost everytime see them giving
speeches on our future direction you hear the magic buzzword
services.
The second reason I believe Microsoft would never spin of MSN is
revenue growth. If you look at all the various businesses Microsoft is
in, the one with the highest growth potential is online advertising not
video game consoles, mobile phone operating systems or any of our other
"emerging businesses". From a dollars and cents perspective, it makes
no sense for Microsoft to give up it largest growth business.
It is a nice dream though.