Yesterday I got offered an opportunity to interview Vint Cerf just before he gave his talk entitled
Tracking the Internet into the 21st Century (link is to video of the talk) at Google's Kirkland offices. I got to ask the questions I blogged about yesterday and also learned about some of Vint Cerf's interests in Nigeria. Below are the questions I asked and his paraphrased answers to my questions.
Yesterday I got offered an opportunity to interview Vint Cerf just before he gave his talk entitled
Tracking the Internet into the 21st Century (link is to video of the talk) at Google's Kirkland offices. I got to ask the questions I blogged about yesterday and also learned about some of Vint Cerf's interests in Nigeria. Below are the questions I asked and his paraphrased answers to my questions.
Q: Why did he decide to leave MCI, a company steeped in networking
technology, to join Google, an advertising and search engine company,
as Chief Internet Evangelist?
A: The job title was not his doing. Larry, Sergey and Eric told him they
wanted him to continue his efforts in encouraging the growth of the Internet
around the world and thought the title "Chief Internet Evangelist" best fit
this position. There are 6.5 billion people on the planet today yet there are
only 1 billion people on the Internet. Google would like to see the other
5 billion people on the Internet because the more people there are using the
Internet, the better it is for Google. This is why the company needed a
"Chief Internet Evangelist".
Vint Cerf spends a significant portion of his time encouraging
implementations of the Internet. He travels all over the world meeting with
senior government officials (presidents, ministers of information, etc) to
recommend Internet friendly policies, discourage the rise of monopolistic or
closed networks and encourage domestic/foreign investments in fledgling
markets where Internet usage hasn't taken off. For example, he is working with
some charitable entities to donate solar powered Internet cafes to businesses
in Nigeria to encourage the usage of the Internet in remote or underprivileged
parts of the country.
One aspect of the Internet's growth which he didn't pay much attention to at
first but does now is Internet enabled mobile phones. It is estimated that
there will be 3 billion people with mobile phones by the end of the year. That
is 3 billion people who could all be connected to the Internet, if Internet
connectivity became ubiqitous on mobile devices within a few years.
Looking back at the past few years, it is clear that adding more users to the
Internet increases the quantity and diversity of information on the Web. This
trend has been hastened by the rise of the consumer as producer. We now have
people who would be traditionally considered to be consumers producing content
on blogs, video sharing sites like
YouTube, and creating social networks on sites like Orkut and Facebook. Another
interesting trend is the rise of virtual worlds like
World of Warcraft and
Second Life. In these worlds users
are creating interesting economic and sociological experiments with
fascinating consequences (e.g. gold farming in China). In fact, some
college professors are encouraging their students to join these sites to test
out economic and sociological theories in ways that simply weren't feasible in
the past. An interesting idea would be to see if we could create virtual
objects which were associated with and could influence objects in the real
world. For example, a virtual university where the electron microscopes and
telescope actually displayed image data from electron microscopes and
telescopes in the real world. Maybe as an optimization we could cache large
amounts of the astronomical data so multiple instances of the virtual telescope
could be used at once but only rarely would the physical telescope have to be
used so there wasn't resource contention. Given that
Google already has already started partnering with NASA to store and process
large amounts of astronomical data this may be something that the company
could be interested in trying out in the future.
Q: He has spoken out on Google's behalf in favor of net neutrality. However there seem to be many different definitions of Net Neutrality, some of which imply that having different tiers for
Quality of Service is OK and some of which don't, which definition is Google in favor of and why?
A: Google didn't start the network neutrality debate, AT&T's CEO Ed Whitacre did when
he claimed
that companies like Google are getting a "free ride" on his network. This
seems backwards to Vint Cerf since AT&T's customers pay broadband fees so
they can access any site on the Internet. Expecting companies to pay AT&T's
for access to its paying customers who are already paying for access to
the Internet is old school "Telephone Think" that harkens back to the
monopoly days of
Ma Bell.
The philosophy of the Internet comes from a completely different roots. The
philosophy was pretty much "Here are the specs, if you can figure out how to
implement our protocols and can connect to our network then it's all good".
This open philosophy is what enabled the growth of the Internet and
eventually led to commercial entities [including telcos like AT&T] to
become part of the network.
Vint Cerf and Google's definition of network neutrality has these five
basic pillars
- users should be able to reach any service connected to the network
- users should be able to run any application and connect to the network (of course, this doesn't apply to applications that violate the law)
- it is OK to charge for higher speed connections to the network.
- operators should not discriminate against services a user is trying to
access by varying the user's QoS or access charges when accessing that
service.
- Discrimination against a type of service (e.g. all video traffic has
different QoS) is OK but singling out specific sites is not.
A number of ISPs already break these rules yet are not upfront with users
that they are not getting a full Internet experience. Some claim that these
rules limit the ability of ISPs to prevent denial of service attacks, fight
spam and perform other activities that protect their networks. Google believes
that such protections can still be enforced but should be done at the
application layer and not by discriminating against packets. As for ISPs that
believe this limits their ability to provide value added services [such as
video sharing] the response is that competition should be based on providing
innovative services instead of by artificially limiting the capabilities
of your competitors because you control the network pipes.
Google wants the Internet to be an open environment which allows for
innovation. They believe this is important to the Internet's growth.
Q: Google just pledged to spending up to $4.6 billion to license the 700MHz wireless spectrum
in what the company has described as the most significant auction of
wireless spectrum in history by the U.S. federal government. Why is
this auction so significant and what kind of services can we expect
from Google if it wins the auction?
A: [Editor's Note: Why this auction is significant is summarized quite
well in David Stone's post Vint Cerf and the 700MHz Spectrum]
Google's primary goal is to increase the openness of Internet-connected
networks around the world. This is why they've committed at least
$4.6 billion to licensing the 700MHz wireless spectrum.
It isn't quite clear what business model Google will use the 700MHz spectrum
for if they win the auction. Whatever they end up deciding, it will honor the
four principles of open platforms they have espoused with regards
to wireless networks. It is quite likely that leasing out this capacity is
one of the business models Google will try out. However due to the propagation
characteristics of the 700MHz band, it is likely that different business
models will have to apply in rural versus urban environments.
Q: Net neutrality gets a lot of press, however there are other issues
facing the Internet as well. What keeps him up at night besides net
neutrality? Botnets? Government censorship of the Internet? Concerns
that we’ll never upgrade from the current version of the Internet since it
is already so entrenched around the world?
A:
The rise of botnets, domain name security
and the problems related to handling
internationalized domain names (IDNs) are at the top of the list of problems
facing the Internet that concern Vint Cerf. The IDN problem is particularly
pernicious because not only did we have to figure out how to support non-ASCII
characters in a system that was never designed to support them but once a way
was found, the IDN
homograph attack was born which promptly reverse most of the gains.
Switching to IPv6 is also an
issue facing the Internet that we will have to deal with sooner than most
people expect. Some have predicted
that at the current rate of allocation by ICAAN we will run out of
IPv4
addresses by 2011. At that point, it will start to look a lot more
attractive to switch to IPv6.
There may be workarounds such as people leasing some of the blocks they've
been allocated to other parties but this leads to interesting problems for
routers since the routing tables will be screwed up and will have to be
tampered with to adjust to these shenanigans. Given that pretty much all the
major operating systems (Vista, Mac OS X, *nix, etc) and networking equipment
manufacturers (e.g. Juniper, Cisco) support
IPv6, it's really up to the
ISPs and they likely won't make any moves without customer demand.
Unfortunately for them, things are liably to get ugly in the next five years
or so and they may have to change their minds.