While I was house hunting a couple of weeks ago, I saw a house for sale that has a sign announcing that there was an "Open House" that weekend. I had no idea what an "Open House" was so I asked a real estate agent about it. I learned that during an "Open House", a real estate agent sits in an empty house that is for sale and literally has the door open so that people interested in the house can look around and ask questions about the house. The agent pointed out that with the existence of the Internet, this practice has now become outdated because people can get answers to most of their questions including pictures of the interior of houses for sale on real estate listing sites.
This got me to thinking about the Old Way vs. Net Way column that used to run in the Yahoo! Internet Life magazine back in the day. The column used to compare the "old" way of performing a task such as buying a birthday gift from a store with the "net" way of performing the same task on the Web.
We're now at the point in the Web's existence where some of the "old" ways to do things are now clearly obsolete in the same way it is now clear that the horse & buggy is obsolete thanks to the automobile. After looking at my own habits, I thought it would be interesting to put together a list of the top five industries that have been hurt the most by the Web. From my perspective they are
Map Makers: Do you remember having to buy a map of your city so you could find your way to the address of a friend or coworker when you'd never visited the neighborhood? That sucked didn't it? When was the last time you did that versus using MapQuest or one of the other major mapping sites.
Travel Agents: There used to be a time when if you wanted to get a good deal on a plane ticket, hotel stay or vacation package you had to call or visit some middle man who would then talk to the hotels and airlines for you. Thanks to sites like Expedia the end result may be the same but the process is a lot less cumbersome.
Yellow Pages: When I can find businesses near me via sites like http://maps.live.com and then go to sites like Judy's Book or City Search to get reviews, the giant yellow page books that keep getting left at my apartment every year are nothing but giant doorstops.
CD Stores: It's no accident that Tower Records is going out of business. Between Amazon and the iTunes Music Store you can get a wider selection of music, customer reviews and instant gratification. Retail stores can't touch that.
Libraries: When I was a freshman in college I went to the library a lot. By the time I got to my senior year most of my research was exclusively done on the Web. Libraries may not be dead but their usefulness has significantly declined with the advent of the Web.
I feel like I missed something obvious with this list but it escapes me at the moment. I wonder how many more industries will be killed by the Internet when all is said and done. I suspect real estate agents and movie theaters will also go the way of the dodo within the next decade.
PS: I suspect I'm not the only one who finds the following excerpt from the The old way vs. the net way article hilarious
In its July issue, it compared two ways of keeping the dog well-fed. The Old Way involved checking with the local feed store and a Petco superstore to price out a 40-lb. bag of Nutra Adult Maintenance dog food. The effort involved four minutes of calling and a half-hour of shopping. The Net Way involved electronically searching for pet supplies. The reporter found lots of sites for toys and dog beds, but no dog food. An electronic search specifically for dog food found a "cool Dog Food Comparison Chart" but no online purveyor of dog chow. Not even Petco's Web site offered a way to order and purchase online. The reporter surfed for 30 minutes, without any luck. Thus, the magazine declared the "old way" the winner and suggested that selling dog food online is a business waiting to be exploited.
Yeah, somebody needs to jump on that opportunity. :)