July 11, 2006
@ 04:57 PM
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Windows Live Marketing Heats Up

Now that a bunch of Windows Live services are coming out of beta (e.g. Windows Live Messenger, Windows Live Favorites) and a couple more MSN properties are about to make the switch (e.g. MSN Spaces to Windows Live Space) there has begun to be a bit more marketing effort being done around Windows Live. The marketing teams have created a number of websites that explain the value proposition of Windows Live and take you behind the scenes. Check them out

  1. discoverspaces.live.com: This website gives a preview of Windows Live Spaces including some new features such as the Friends list.

  2. inside.live.com: Interviews with members of Windows Live product teams like Leah PearlMan (Windows Live Messenger) and Reeves Little. (Windows Live Mail).

  3. wire.live.com: An aggregation of news stories, blog posts and message board postings about Windows Live. Think of it as Microsoft Presspass on crack.

  4. experience.live.com: This site aggregates the above sites and has place holders for a couple of other upcoming promotional sites about Windows Live.
This is pretty hot, for once I have to say our marketing guys are kicking ass.
 

Categories: Windows Live
Tracked by:
"Microsoft Adds New 'Live' Marketing Sites" (Micro Persuasion) [Trackback]
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