I've been bemused by a number of posts attacking Volvo by Henry Copeland who runs BlogAds.com. In his recent posts, such as Volvo buys safety, gets dreck and Volvo Whiplash, Henry Copeland attacks Volvo for sponsoring MSN Spaces where most blogs have a small readership as opposed to paying him to put ads on the weblogs of "A-List" bloggers such as Dave Winer and Andrew Sullivan which have a larger number of readers than the average MSN Spaces blog.

I could write an entire essay refuting this type of thinking but Chris Anderson has already done so in his article The Long Tail. It is a very insightful look at how to view audiences for  content and the fallacy of chasing after the big hits or popular content to garner success in the market place.