I've been thinking a bit about false goals and software projects. Often decisions are made about the design of a technology or product early in the life of a software project that are based on certain assumptions about the software landscape. However in many cases these design principles lose relevancy as the project goes on but rarely are the original design principles of the project questioned. This leads to members of the project chasing goals that actually aren't beneficial to the product or to its customers and which in fact may be detrimental, these are false goals.  

Always remember to question everything.