Robert Scoble writes

Here's what I'd do if I were at Harvard and in charge of the RSS spec:

1) Announce there will be an RSS 3.0 and that it will be the most thought-out syndication specification ever.

2) Announce that RSS 3.0 will ship on July 1, 2005. That date is important. For one, 18 months is long enough to really do some serious work. For two, RSS 3.0 should be positioned as "the best way to do syndication on Microsoft's Longhorn." ...

3) Open up a mailing list, a wiki, and a weblog to track progress on RSS 3.0 and encourage community inclusion.

4) Work with Microsoft to ensure that RSS 3.0 will be able to take advantage of Longhorn's new capabilities (in specific, focus on learning Indigo and WinFS)...

5) Make sure RSS 3.0 is simply the best-of-breed syndication protocol. Translation: don't let Microsoft or Google come up with a better spec that has more features.

I'm terribly amused by the fact that Robert Scoble likes to claim that he doesn't represent Microsoft in his blog then posts items where he basically acts like he does. An RSS 3.0 that competes with Atom is probably the worst possible proposal to resolve the current conflict in the website syndication space and a very clear indication that this is all about personality conflicts. The problem  with the Atom syndication format is that it is an incompatible alternative of RSS 1.0/RSS 2.0 which provides little if any benefit to content producers or news aggregators consumers. Coming up with another version of RSS doesn't change this fact unless it is backwards compatible and even then besides clarifications to the original spec I'm unsure what could be added to the core although I can think of a number of potential candidates. However this still would be a solution looking for a problem.

While talking to Tim Bray and Sam Ruby at XML 2003 last week I stated that a number of the problems with syndication have little to do with the core spec and most aggregator authors wouldn't consider any of the problems harped upon on the Atom lists as a big deal. The major problems with syndication today have little to do with the syndication format and more to do with it's associated technologies. 

As little interest I have in an Atom syndication format I have an order of magnitude less interest in a new version of RSS that exists solely to compete with Atom..

PS: Am I the only one who caught the trademark Microsoft arrogance (which really comes from working on Windows[0]) in Scoble's post? I especially liked

"Here's what I'd do if I were at Harvard and in charge of the RSS spec...Work with Microsoft to ensure that RSS 3.0 will be able to take advantage of Longhorn's new capabilities (in specific, focus on learning Indigo and WinFS). Build a prototype (er, have MSN build one) that would demonstrate some of the features of RSS 3.0 -- make this prototype so killer that it gets used on stage at the Longhorn launch

I literally guffawed out loud. So if Harvard doesn't tie RSS to Windows then all is lost? I guess this means that NetNewsWire and Straw should get ready to be left behind in the new Microsoft-controlled RSS future. Hilarious. 

[0] When you work on the most popular piece of software in the world you tend to have a different perspective from most other software developers in the world including within Microsoft.